Leveraging Momentum to Predict 4th Down Conversion in the National Football League

In this article and associated notebook, I unequivocally prove that momentum exists in the NFL by quantifying and using it to build a highly accurate predictor of 4th down conversion.

Shad Griffin
17 min readJul 12, 2024

“The model detailed in this article could be easily deployed and run in real time. There is no reason why any coach should be making bad decisions on fourth down. Knowing when to “go for it” on fourth down is not a mystery if you quantify the momentum of the game.”

This analysis takes advantage of the following open source python library. For more information and data licensing please see the following link.

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Shad Griffin

Economist, Data Scientist and Data Wrangler. Opinions expressed and funny jokes are exclusively mine. Seeking truth from my treehouse on Idiot’s Hill, Texas